The module referred to a "checklist" of key metrics that are forward-looking or proactive in nature. Which of the following examples of metrics are not proactive or value-generating?

Prepare for the NACD Certification Exam with flashcards and multiple choice questions. Each question comes with hints and explanations to aid your understanding. Ensure you are fully ready for your test!

The option indicating "internal focus, profit" is not considered proactive or value-generating because it primarily reflects an organization's existing performance metrics rather than future opportunities or strategic initiatives. Proactive metrics are designed to anticipate future performance by focusing on external factors or market conditions that could influence growth or operational efficiency.

In contrast, the other metrics highlight different elements that typically indicate future performance or potential. For instance, market expansion potential assesses the likelihood of growth in new markets, customer engagement levels focus on how well a company interacts with its customers—which can affect retention and future sales—and stakeholder feedback gathers insights for improving products or services, which can drive proactive changes in strategy. Each of these metrics encourages a forward-thinking approach, aiming to enhance value and outcomes in the organization over time.

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